The mayoress put in a by law that it was illegal to rent out balconies overlooking the pit lane for the recent European Grand Prix in Valencia. Therefore straw hats and pens became must have ultra expensive items for those petrolheads wanting to see a car stop, get filled with petrol for eight seconds and get out quickly.
How? Well as the law was in place eBay and others suddenly became totally inundated with Straw Hats and Pens for 1000 Euros with a free invite over to the owner's house to watch the Grand Prix. Entrepreneurship comes to Spain, finally and just in time to head off the biggest crisis and crash in history, it must be, it says so in the papers!!!
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